Media Sosial Dan Dampaknya DalamPerspektif Psikologi Komunikasi

Abstract

The phenomenon of using social media is something that is very common in society. With all these rapid developments raises new problems in society. Social media is essentially a tool created to facilitate communication between one person and another, even though it has to cross distance, space, and time, which triggers a tremendous impact on the psychology of its users.

The effects obtained are first, cognitive effects that lead to frequent consumption of toxic messages (hoax news, criminal images, vulgar videos, etc.), secondly, affective effects that lead to feelings of pleasure and hate, making it possible to re-spread toxic messages obtained, and the third is behavioral, namely the response that arises in the audience in the form of behavior and actions to carry out the contents of the toxic message.