Pengaruh Media Tik Tok Terhadap Pola Pikir Berbisnis Gen Z Di Mojokerto

Abstract

This study analyzes the impact of TikTok social media on 
Generation Z's business mindset in Mojokerto City. TikTok, as a 
phenomenal short video platform, has become an integral part of 
digital life, especially for Generation Z who grew up in the era of 
technology and global connectivity. Involving 32 randomly 
selected respondents from various age groups and education 
levels in Mojokerto City, this study aims to evaluate the extent to 
which TikTok usage affects Generation Z's business perspective. 
A quantitative research method was applied using random 
sampling technique. The results showed that TikTok has a 
significant positive impact on Generation Z's business mindset in 
Mojokerto City. The findings provide deep insights into TikTok's 
role as a change agent in shaping the way this generation views 
and approaches the business world.